What are the biggest mistakes made in Influencer Marketing?

What are the biggest mistakes made in Influencer Marketing?

Influencer marketing has become a highly effective tool used by brands to connect with, and reach out to, customers and audiences through influencers on social media, such as bloggers, youtubers and instagrammers.  Social media influencers have a credibility and following that allows them to reach out to people unlike the usual online advertisements and marketing.  Social media influencers already have the trust of their followers, which is key to any collaboration.